2021 Oct 21

Nobis Enlists Simu Liu as Newest Brand Ambassador

With temperatures going back to single digits, it’s fair to say we are well and truly welcoming in autumn, and what better way to stay warm than with luxury outerwear brand Nobis. Known for their innovate jackets and cosy styles, the brand are celebrating their 15th anniversary this year, and they’re enlisting Canadian actor Simu Liu as their new global brand ambassador. From his stand-out role in Kim’s Convenience to Marvel’s latest hit Shang-Chi and the Legends of The Ten Rings, the actor has brought his vision for representation and perspective to his new partnership with the brand, combining them with Nobis’ culture and ethos.

Speaking on the new venture, Liu said, “To me, this new adventure with Nobis is personal – it has provided me with the chance to help continue to pave the way for those who are denied opportunity based on their ethnicity, in ways that bring their voices and stories to the forefront. I truly stand behind Nobis and the notion of defying society’s parameters through fashion.”

Announcing the news alongside the introduction of a new collection, we see the brand redefine its classic silhouettes, incorporating contemporary styling that channels Simu’s authentic style.